ADSA
MULTI-VIEW PERCEPTION METRICS
What would you do if you could increase consumers’ perception by 50%?
Tackling perception bias: understanding what consumers want
ADSA can be used in various fields, such as marketing, multi viewpoint analysis, finance, drafting public policy, product and services development, education, HRM …Our solution will support your efforts in developing your markets, their reach and your profitability. ADSA provides a technical and scientific approach to understand your markets and how your consumers perceive your products and services to further develop your business.
ADSA:
- Sorts and ranks all items/objects from complex datasets (with numerical and categorical data)
- Automatically calculates the weighings of each variable in a dataset
- Establishes the sensitivity of each variable for each item.
- Can run multiple simulations, and aggregates observers sharing a similar, vision, perception, personal requirements , and objective.
ADSA can aggregate several data fields based using a geometrical approach. This allows users to understand how others perceive the order of a shared observation as viewed from their different perspective or perception. Users can then manage the situation from all these different viewpoints.
WHAT IS AGGREGATION ?
Aggregation is a method of generating indicators when working with complex data sets.
An indicator is a number summarizing in a single value a phenomenon, or idea, or project, described by
multiple characteristics in order to be able to order them, compare them, etc.
Below you will find an example of two items which hold several characteristics each. Presented in their current form
it is not obvious how you would rank them. This becomes a much greater challenge with tens of thousands of
items.
ADSA can rank such large item data sets.
| Objects /Items | Kg | °C | Km | Km/h | Country | City | Date | $ | Duration |
|---|---|---|---|---|---|---|---|---|---|
| Item 1 | 50 | 25 | 25 | 100 | France | Paris | 12/22 | 800 | 10H00 |
| Item 2 | 75 | 32 | 50 | 135 | Canada | Vernon | 07/23 | 1200 | 6h00 |
Geometrical Ranking
Depends on the point of observation taken. Below illustrates two observers viewing identical objects but from different observation points. You can observe that they will rank the positioned objects differently in accordance with their personal observation point.
Geometrical Clustering
Groups together observers with similar vision, perspective, and personal requirements.
Below are illustrated three distinct clusters of various observers’ viewpoints, each observer being represented by a dashed arrows.
The resulting composite arrows for each cluster are calculated (not averaged) andareillustrated here as an example, and their metrics for analysis are available in the deliverables.
Meet the Team
Maxime Buemi
Co-Founder
Head of Business Development – business development, client relations, project development and deployment. He has over 25 years’ experience in running and scaling up start-ups, along with building up sales and software production operations
Giovanni Feverati
Co-Founder
Head of R&D department, Adviser of the Board. PhD holder in physics, with over 20 years of research in public and private institutions. He has a wide expertise in mathematical models applied to physics and biology. He has developed methods for artificial intelligence
Remi Mollicone
Co-Founder
Chairman and Head of Strategic Development: strategic partnerships (permanent, project based), business strategy and development planning. He comes with over 30 years of involvement with a range of business developments and these mostly in new technologies, applied science and innovation
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What would you do if you could increase consumers’ perception by 50%?
Answering to all questions is compulsory
Tackling perception bias: understanding what consumers want
ADSA can be used in various fields, such as marketing, finance, drafting public policy, product and services development, education, HRM …Our solution will support your efforts in developing your markets, their reach and your profitability. ADSA provides a technical and scientific approach to understand your markets and how your costumers perceive your products and services to further develop your business.
ADSA:
- Sorts and ranks all items/objects made of observations
- Delivers by itself the weight of each variable.
- Provides the sensitivity of each variable of each item.
- Makes simulations, and groups together observers (consumers) with similar vision/perception/willingness/wishes into clusters.
ADSA can aggregate several data fields based on a geometrical approach, allowing to understand how others see the order of the same observations from their different
perspective / perception and manage the situation from all these different viewpoints.